Started running mobile text Ads on my mobile site Click4WAP, I can say that things are looking promising. Using the very simple to setup system created by AdMob.com, advertisers are able to manage their own text link campaigns on my site and others. There are many advantages to this system for advertisers. They can target Ads to specific devices, carriers and geographical regions among other things. Also, advertisers only pay per click thru to their mobile site or advertising page that they can create online.

MobHappy have an interesting article here that compares where marketing professionals intend to be spending their advertising budgets in the next year or so.

emarketer.com : planned spending in emerging advertising markets

Interesting to see how this pans out….