Martin Atkins is one of the best-known artists to emerge from the post-punk and industrial scene. In addition to his tenure as drummer in Public Image, Ltd., Ministry,and Killing Joke, he is a founding member of Pigface, Murder Inc., and, most recently, the Damage Manual, and is also owner of the Chicago, IL-based Invisible Records.
Part 2: http://youtu.be/B0lMIfreK7s
Part 3: http://youtu.be/vXqtmU2gv34
Atkins is the author of Tour: Smart, a how-to book for bands.
* The Concept of Free Music
* Strategies for Success as a Touring Musician
* The Importance of Having a Diverse Skill Set
* How to Build a Successful Tour, One City at a Time
* Using Art to Create Long Term Value in a Promotional Piece
* Marketing Strategies in a Free World: How Consumers Assign Value to Products